1. Qualities that Zoo Atlanta offers:
Zoo Atlanta provides professional information of their animals, educate their audiences through an engaging experience with the wildlife and help them learn the different aspects of life.
2. The core value of Zoo Atlanta:
The core value of Zoo Atlanta is their employees are trustworthy with their responsibilities and honestly interact with the audiences. Zoo Atlanta is built in a professional, innovative environment for both employees and audiences; and it is always bringing the positive to the community.
3. Their Mission:
* Providing an informative, educational, and engaging experience,
* Being respectful and responsible stewards of the animals and the physical and financial assets entrusted to us, and
* Engaging in related conservation activities and research.
4. Specializations:
Zoo Atlanta has special research program in Atlanta/China developing Giant Panda breeding. It has the largest population of orangutans and drills in the country and the second largest population of gorillas.
5. Target audience for the market:
Zoo Atlanta targets everyone that is interested in visiting.
6. Existing tag-line or slogan and its message:
363 days of “Real Live Fun”. It is not just like riding a roller coaster, an activity involves with mechanism. Zoo Atlanta is bringing the real living creatures, and good quality time for families. I think it is a double saying of Real Life animals and Real Way of Living.
7. The Personality of Zoo Atlanta:
When I think of Zoo Atlanta, I think of Geographic Channel. It teaches people in a scientific way of how animal lives and how we could help to make the world better.
8. The interaction between this character and the target audience:
It brings out your curiosity and provides you the answer too.
9. Describe Zoo Atlanta:
It is an educational, informative, caring place looking for people who are honest, responsible, volunteering and professional. The atmosphere is friendly and positive. Deposits are all over the ground, people can get dirty on their feet is a plus! Must love children and care to share them all sorts’ questions.
Buzz Words:
1. Wild
2. Caring
3. Professional
4. Innovative
5. Environmental friendly
